So I have been thinking about the mPerks issues over at Meijer. What’s been going on is that the full amount of a manufacturer’s coupon is not being deducted from an order when an mPerks eCoupon is used. The argument I’ve been given over at customer service is that the machine is adjusting the coupon down because I’m not paying the full price on the item.
Here’s my issue with that. Coupons are like cash. When I redeem a coupon good for $2/16 jars of Beech Nut baby food, Meijer will turn around and submit the coupon to a coupon clearinghouse, who will pay the store the full $2 face value of the coupon. What happens when my order is only reduced by $1.38 but Meijer still receives the full $2.00 on that coupon? Meijer makes a profit of 0.62 on that coupon.
So what about the argument that I am not paying the full amount for the product? The mPerks offers are given by Meijer unconditionally. Nowhere does Meijer stipulate that the mPerks offers are only valid if you pay for your purchase with cash. Nowhere does it say that the value will be reduced if you use a manufacturer’s coupon. If indeed that is the case, that Meijer intends to reduce your discount because you use a manufacturer’s coupon when paying for an item, it should say so clearly on the mPerks page. Otherwise, it is (in my opinion), false advertising.
The wording on the mPerks coupons offered by Meijer is this, “No Cash Back. Not to be combined with any other Meijer Discount Coupons. Cannot double or triple coupon. Limit one coupon per transaction. This offer can only be used once.” Nowhere does it say that mPerks cannot be used with manufactuer coupons. In fact, on their own Meijer Coupon Policy page, it states, “Only one manufacturer coupon and one Meijer coupon for the same item will be accepted, unless prohibited,” and, “Mealbox and mPerks coupons are considered Meijer coupons.”
I plan on calling Meijer corporate tomorrow to discuss this matter. In the meantime, if you run into this problem and the cashier or customer service agent will not adjust your total, you can try using the arguments I’ve presented in this post.